How I Approach Freelance Web Development

My freelance work has included Wix Velo and WordPress development, third-party API integrations, Mailchimp workflows, technical SEO, responsive redesigns, and small automation projects.

I start by understanding the business workflow behind the request. A website issue may actually be an email-list problem, a manual document process, a broken lead path, or an integration that never connected the right systems.

Start with the highest-value constraint

When the scope is flexible, I audit the current site and workflow before proposing a rebuild. I look for changes that remove friction quickly while leaving the client with something maintainable.

That has included:

• Building Wix Velo integrations between websites and external services
• Cleaning and structuring a list of more than 12,000 email contacts
• Automating recipient-document generation
• Improving technical and local SEO for a music-education business that reached second place in local search
• Migrating and maintaining small-business sites without interrupting the existing client workflow

Show the work

The strongest proof is in the individual case studies:

• MAG Business Capital — APIs and marketing automation
• Alberto Puerto Music — technical SEO and lead capture
• GG Art Space — website migration and maintenance
• F-Fent — email and document automation

I now bring the same ownership into Python automation, APIs, full-stack applications, and applied-AI work.