F-Fent — Web Automation & Optimization

I improved the website and the administrative workflows around its classes, email list, and recipient documents.

Technologies used

Work completed

Cleaned and organized an email list of more than 12,000 contacts
Addressed deliverability problems and structured conditional marketing campaigns
Improved the mobile and desktop experience
Updated technical SEO and page performance
Built a Wix Velo backend workflow that generates PDF documents for class recipients

The PDF workflow replaced a repeated administrative step with a consistent generated output.

2025